LATAM Influencer Marketing Manager

Dec, 2024 - Dec, 2024

While working with MKTR Agency, I led the Influencer Marketing strategy for the launch of Amber Isle, a charming social simulation and shop management game developed by Team17 Digital. My role involved identifying, reaching out to, and managing collaborations with streamers, YouTubers, and TikTok creators across Latin America to generate organic and engaging coverage of the game. I focused on recruiting influencers passionate about cozy simulation games and creative management mechanics, ensuring that their audiences could immerse themselves in the whimsical world of Amber Isle, where they could craft, trade, and cater to the unique needs of adorable paleosaur customers. Additionally, I coordinated key distribution, promotional materials, and special activations to maximize engagement and visibility across social media and video platforms. The result was a successful creator-driven content campaign, increasing awareness and excitement for the game within the cozy gaming community. 🦕