While working with MKTR Agency, I led the Influencer Marketing strategy for the launch of Clash: Artifacts of Chaos, an action-adventure game developed by the Chilean studio ACE Team and published by Nacon. My role involved identifying, reaching out to, and managing collaborations with streamers, YouTubers, and TikTok creators to generate organic and engaging coverage of the game. I focused on recruiting influencers aligned with unique artistic direction and action-driven gameplay, ensuring that their audiences could immerse themselves in the surreal world of Clash: Artifacts of Chaos and experience the dynamic combat mechanics firsthand. Additionally, I coordinated key distribution, promotional materials, and special activations to maximize engagement and visibility across social media and video platforms. The result was a successful creator-driven content campaign, increasing awareness and adoption of the game within the gaming community.